"We have got to figure out ways to take the media to the science," he said. Nesbit also arranged to send reporters from "Good Morning America" and the "Today" show to Antarctica to report on climate changes, science and nature there.
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NSF's The NewsMarket site offers downloadable video, 3-D animations and story information for TV news outlets to use. The NSF also is providing live webcast panel discussions on science topics through Popular Mechanics and is partnering with cable TV's Research Channel to develop science programs for national and international broadcast. News & World Report news page, Nesbit said, "Consumers don't distinguish where comes from," and they trust news branded with logos from educational institutions, from the NSF and from U.S. government agency providing content from universities on a U.S. When asked about possible ethical issues of a U.S. News & World Report's Web site with its aggregate science news, images and more under the heading "Content provided by the National Science Foundation." News & World Report when a drop in ad dollars forced the magazine to end that position. For example, it helped finance a science editor at U.S. News & World Report, Discover, Wired and Popular Mechanics magazines to bolster science coverage. With the decline in national media science coverage, the NSF has become an "aggregator" for science news - it now features on its Web site a huge array of science stories from universities and institutions all over the country, whether the work was directly NSF-funded or not. The NSF funds science research across the United States (including nearly $123 million in fiscal 2006 at Cornell), but proposals must now address how investigators plan to engage the public in communicating a program's broader impacts, Nesbit said. His goal is to fill the science media gaps using creative approaches on the Internet, radio and television. In response, the NSF is "trying lots of new things," said Nesbit, speaking at the second annual Public Engagement and Science Communication Symposium at Cornell, May 13.
The reason? A sharp falloff in advertising in print media. The National Science Foundation (NSF) has a problem when it comes to the national media: The New York Times is the only major outlet that still regularly covers science, said Jeff Nesbit, director of legislative and public affairs at the agency.
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